Your window to your changing world!

The Knit-Xtyle Fashion Review

Mission Statement

A not-for-profit free information service on apparel, textiles and fashion industries. To empower readers through information - Inform, involve and influence. Create linkages between the apparel, textiles & fashion industries. Talk about the people who make it all happen, the movers and shakers. Speak out on key issues. Get involved - Identify, highlight and investigate by impartial, balanced, factual and responsible reporting. Stand up for freedom of speech, human rights, fairness and truth. n

Publisher and editor-in-chief - fareeha qayoom,

MIS Director: Adnan Qadir Qayyum,

Cover by: Adnan q. Qayyum,

Page layouts & fashion spreads: Fareeha Qayoom.


CONTACT US:


tkfr mailing address: 328/5, w, lcchs (defence) lahore. Telephone: 92-42-572 6879, fax: 92-42-589 5404, email: aqq@brain.net.pk; fareeha@nexlinx.net.pk, website: www.TKFR.net Printer- tur printers pvt. Ltd. 2.a.royal park, abott road, lahore-5400, tel: 42-6313024, 6372756, fax: 042-6363824, email: tur@brain.net.pk, distributer: sethi news agency, 13/15-temple road, lahore, tel: 6361478, fax: 6368394, email: sethi@brain.net.pk

About Us

TKFR TEAM


FAREEHA NAZ QAYOOM

Publisher and Managing Editor of The Knit-xtyle

Fashion Review.


Experience:

Over 7 years of solid marketing, merchandising

experience in private label & brand management.

Currently, work as a merchandiser (1/99 to date) at the largest multi-national buying & sourcing  agency of the world. Their head quarters are in Hong Kong. 


  • The Knit-xtyle Fashion Review--Publisher & Managing Editor--3/98  to date

  • Associated Merchandising Corporation--Asst. merchandiser to Associate merchandiser and finally to Merchandiser: 1/95 to 2/98

  • Nabila-ABS Group--Asst. Merchandiser--3/94 to 12/94

  • Standard Chartered Bank--Internship attachment--8/93 to 12/93



Education

  • Masters in Economics--La Salle University, USA (Distance Learning Program), Graduated  2/28/01 with honors. GPA--3.67

  • Bachelor of Arts--Kinnaird College for Women, Pakistan, 1993

  • O' Levels--University of London 1/88-89



ADNAN QADIR QAYYUM

MIS Director and web Master--The Knit-xtyle Fashion Review


Education

  • Masters in Computer Science: Al-Khair University : Fall 2000- 2-- student.

  • Bachelor of Arts--Punjab University , 1999


ANILA Q. AGHA

Anila moved to Dallas, USA 12/00. She is still an honorary member of  TKFR team, however, she no  longer actively participates in TKFR's daily operations. She is more of an art consultant an email away.

The Knit-xtyle Fashion Review 

You have a reservoir of information. How much is reaching your customer and how fast? If your customer only knew you offer a product he wants. If your customer only knew you offer a service she needs. If your customer only knew what you know. TKFR helps you communicate with your customer, by extending information where a customer decides to do business with you- or not. And where your single most important influence over that decision maybe information.


The Knit-xtyle Fashion Review (TKFR) is an international publication targeted at the readers on the cutting edge of design, manufacture and retail in the fashion, textiles and interior markets. TKFR is widely acknowledged to be No. 1 in Pakistan, a definite achievement, considering the fact that it just started in March '98. It is essential reading for today's textile and fashion professionals.


TKFR is the leading monthly resource of international information and trend inspiration in today's volatile and challenging market place. It is one of a kind in the field;


It is only on TKFR, You:

  • Get the news, views and facts.

  • Read about the newsmakers, the movers and shakers of the local industry--people who really matter.

  • Check out the economic trends and it's effect on textiles' and fashion industry.

  • Talk about the hot issues, the real issues.

  • Get both sides of the story, an independent look at the facts which allows you to form your own opinions.

  • Add your own voice, make a difference.

  • Obtain fashion updates and forecasts. 

  • Get ideas and inspiration for your own marketing strategy.

  • Advertise your idea, product and service to about 10'000 plus readers in the domestic, US and European markets.

  • Read about your customers in USA and Europe.

  • Get a low-down on career development and corporate culture.

  • Master technical information on areas of interest.

  • Pick up information on your peers, colleagues, suppliers, vendors and customers.

  • Get all your essential information in a short, precise, easy to read form.


TKFR is a print trade magazine.


TKFR primarily covers the apparel and textiles industry of Pakistan. Our objective is to cover the people who're in the business--the buyers, their agents and the manufacturers. We are not knit specific, however, the major portion of our news coverage is related to knitwear.


Before TKFR, there were no trade magazines covering the textiles, apparel and fashion industries of Pakistan from the perspective of the people in the business. TKFR is about the movers and shakers of the Pakistan Textiles industry. Our primary goal is to link the people who make it all happen--highlight their issues and stories. Raise awareness  - inform, involve and influence. Serve as an interactive bridge connecting all the major players, helping improve the overall performance of the industry. To sum  up, our goal is to make a difference in the way we do business today and tomorrow.

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