Terms and Conditions

Use of Service

• BSMS services must be used strictly for lawful, ethical, and authorized purposes only.
• Sending unsolicited messages, spam, fraudulent content, false promotions, political or religious messages, adult or offensive content, or any material violating local laws is strictly prohibited.
• Any misuse of the service may lead to immediate suspension or termination of the account without refund.
• Clients must ensure all messages comply with PTA Anti-Spam Policies and Consumer Protection Regulations.

Mask (Brand Name) Registration Requirements

All sender masks or brand names must comply with PTA's masking guidelines and BSMS technical standards as outlined below:

• Mask name must consist of a minimum of 3 characters and a maximum of 11 characters.
• Spaces are allowed, but the total number of characters without spaces cannot exceed 11.
• Dots (.) are not allowed in the mask name.
• Alphanumeric combinations (letters and numbers) are allowed.
• Special characters such as @, #, $, %, &, and similar symbols are not permitted.
• The mask must represent the client's official business or brand name.
• Fake, misleading, or impersonated mask names are not allowed.
• Masking approval time for all networks is approximately 15 to 30 working days.
• If a mask is rejected by PTA, the approval process may be delayed and will require resubmission.
• BSMS cannot guarantee approval of any mask, as final approval rests solely with PTA.
• All mask requests must be accompanied by valid business documents, such as company registration certificates or trademark evidence.

Service Delivery and Reliability

• BSMS strives to maintain a high standard of message delivery and uptime across all connected mobile networks.
• Message delivery times depend on network operator availability, handset status, and regional traffic congestion.
• BSMS cannot guarantee 100% delivery to all recipients under all conditions.
• Delivery reports are dependent on operator support and may vary between networks.
• BSMS will not be liable for delivery failures caused by operator faults, network congestion, or user device issues.

Payments and Refund Policy

• All payments for SMS credits, masking, and registration services must be made in advance.
• Once a payment has been processed, it is non-refundable, except in cases of technical errors directly caused by BSMS.
• Rates and pricing may change due to operator adjustments or government regulations.
• Any unpaid or overdue invoices may result in suspension of services without notice.
• BSMS reserves the right to modify pricing structures with prior notification where feasible.

Account Security and Responsibility

• Clients are solely responsible for maintaining the confidentiality of their login credentials, API keys, and account details.
• Any message, request, or transaction executed through a client's account will be considered authorized by that client.
• BSMS will not be held responsible for unauthorized access or misuse of an account.
• Clients must immediately report any suspicious or unauthorized activity to BSMS support.

Compliance and Legal Obligations

• All users must comply with PTA regulations, Data Protection laws, and Anti-Spam directives.
• BSMS reserves the right to monitor message content for compliance and suspend accounts found violating regulatory guidelines.
• In case of a regulatory investigation or legal requirement, BSMS may share relevant account or message data with authorities.
• Clients consent to such disclosures as required under Pakistani law.

Limitation of Liability

• BSMS shall not be liable for any direct, indirect, incidental, or consequential loss resulting from the use or inability to use its services.
• BSMS is not responsible for delays, errors, or failures caused by network operators, third-party systems, or force majeure events.
• The total liability of BSMS under any claim shall not exceed the amount paid by the client for the affected service.
• Clients agree to indemnify BSMS against any claims, damages, or penalties arising from misuse of the service or breach of these terms.

Intellectual Property

• All logos, trademarks, content, software, and tools available on BSMS platforms remain the exclusive property of BSMS or its licensors.
• Unauthorized use, duplication, or modification of any part of the BSMS system or website is strictly prohibited.

Modification of Terms

• BSMS reserves the right to modify, amend, or update these terms and conditions at any time.
• Updated terms will be published on the official website.
• Continued use of BSMS services after such publication will be deemed acceptance of the revised terms.
• Clients are advised to review these terms periodically.

Governing Law and Dispute Resolution

• These terms are governed by and construed in accordance with the laws of Pakistan.
• Any disputes arising under or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of Pakistan.